Lipton seems to add a bit of class distinction to this advertisement found in an 1890 London newspaper. Notice the fashionable upper-class women on the left as they drink Lipton tea in their home. They are suitably corseted, well-coiffed, and they exemplify perfect posture and decorum. Their drawing room is decorated with a mirror and, in keeping with Europe’s raging fascination with Japan, a Japanese fan is prominently displayed.
In contrast, the working-class women have wasted their money on a more expensive brand of tea and cannot afford the happy lifestyle their counterparts enjoy. Their hair is pulled back, giving them gaunt and severe faces. Their dresses are plain and a black cat appears in the window behind them, casting a hint of witchery. Their simple unadorned tea pot appears sad compared to the decorated Chinese teapot found on the opposite table.